Since 2018, I have designed and collaborated on a range of motorsport liveries for the British Touring Car Championship and other high-profile series, working both independently and with colleagues at Joyce Design UK Ltd. Motorsport graphics require a careful balance between visual impact and practical constraints: the designs must convey speed, aggression, and energy while ensuring title sponsors and championship branding remain prominent.
Every livery is created with multiple considerations in mind: maintaining clear, bold graphics that remain legible under race conditions, leaving space for car numbers and logos, and ensuring panels can be easily replaced following on-track incidents. Small, delicate elements are avoided in favor of confident shapes and colours that communicate power and momentum, while also providing a visually cohesive framework that complements the sponsor identity.
The result is a series of liveries that merge aesthetic dynamism with practical resilience, ensuring the cars make an immediate impression on and off the track while giving sponsors maximum visibility and value.
Harry Bloor TCR UK Livery 2026. Image: Joyce Design UK Ltd
Image: Joyce Design UK Ltd
Image: Joyce Design UK Ltd
Recreating Oliver Bearman’s F4 livery for Autosport International 2025. Image: Joyce Design UK Ltd
Paradine Racing Ginetta. Image: Joyce Design UK Ltd
Railscape track day graphics. Image: Joyce Design UK Ltd
Collaborative design for the 2018 British Touring Car Championship. Image: Source unknown
